Delta Region Logos and Graphic Standards

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Written by Benson Young.
History • Why • Who • Versions • Download • Typography • Colors • Special

History:

The Delta Logo has been with the club for many years. I’m still researching the logo’s origins, but here is what I know so far. If you have information beyond what is here, please let me know.

	This was scanned from a February, 1962 issue of the Deltagram, the earliest issue I have in my possession (courtesy of Paul Johnson). I don’t know when this went into circulation, only that it was used in print by 1962. I don’t know when it was created, but logically, sometime between the founding of the club in 1954 and 1962. If you know anything about it, please let me know. The typeface appears to be Helvetica. The poor reproduction suggests a generational loss in the printing process, such as camera-ready artwork.
	I scanned this version from an April, 1964 Deltagram. It’s the first appearance in the Deltagrams of this style, without the reverse type, finer lines, and a narrower font (not Helvetica, likely Trade Gothic). The quality of the artwork suggests a first-generation art on film, indicating professional origins. This is also the first time it appeared in blue in a Deltgram (many newsletters from the mid 1960s were printed in two colors, blue and black). This logo shows up in newsletters on and off until 1980, which is the last issues I have from Paul. Its unknown when it was discontinued.
	This version of the logo is in 3 colors: a blue, silver/grey, and black. I don’t know when it was created or by who, but I believe it was in general use by the time I got involved in Sowela Region SCCA by 1989. If that is true, it was created sometime between 1980 and 1989. It’s the first logo I’m aware of that uses multiple colors. The typeface has returned to Helvetica, and it probably didn’t originate as digital artwork initially. The Desktop publishing revolution of the 1980’s suggest that the logo didn’t become digital until late in the decade at the earliest, though the early 1990’s is more likely. I redrew the example here in 2000, when I became involved in Delta Region. I used Adobe Illustrator to trace over samples I had, being faithful to the original. This was probably the first time the artwork was done in Postscript. This version was in general use up until 2003.
	This version was created in 2004 to commemorate the 50th Anniversary of Delta Region. I added the scroll and medallion under the logo, along with a mild drop shadow. We used this logo throughout 2004.
	For 2005, I took the liberty of refreshing the logo. I broadened up the strokes for a bolder look, and changed the font from Helvetica to Eurostile. THe overall look is more modern without abandoning the past. Variations were made for various printing situations, including simpler versions and black-only files. As of February 2008, this version is still in general use.

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Why have graphic standards?
Consistent use of the Delta Logo identifies the club. The files linked here are for representing Delta Region SCCA in a uniform manner. Graphic Standards manuals are commonly used in the graphic arts industry. While Delta isn’t exactly a huge brand, we do get frequent requests. To make it easier for people to get what they need, this page was created.

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Who is allowed to use the Logo?
All versions are copyrighted and belong to Delta Region SCCA. Unauthorized use of any artwork copyrighted by Delta Region SCCA is strictly prohibited. Permission may be obtained by the Regional Executive in writing or by email. Verbal agreements are not binding. Delta Region allows free use of the logo for promotion in NON-PROFIT applications. Profit-based use, such as merchandising, is prohibited without the express consent and licensing agreement of the current Board of Directors. All license agreements automatically expire 1 year after issued unless otherwise written.
Current License Agreements, as of January 2008: None.
Current Merchandising, as of January 2008: The Delta Region Store at Café Press

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Versions:

Vector logo usage is preferred (PDF and EPS) whenever possible, but raster versions are included for web use and simpler reproduction processes. Raster formats are available in 5 different sizes (XS, SM, MD, LG, XL) based on pixels sizes. JPG, PNG, and TIFF versions are posted. The PNG version has a transparency bit can can be used against dark backgrounds. Most programs will work with the JPEG versions.

Simpler Versions can also be used when printing or reproduction processes require less detail, such flexography, silk-screening, foil-stamping or engraving. These versions have less detail and fewer fine lines. These are in vector EPS only, as raster files would be inappropriate (raster use implies full color). There are no drop shadows in these simple versions.

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Download:

EPS Files

EPS, 3 Color with drop shadow Download	EPS, 3 Color no drop shadow Download	EPS, 3 Color Simple Download
EPS, Black only no drop shadow Download	EPS, Greyscale drop shadow Download	EPS, Black Only Simple Download

(more versions and formats coming soon!)

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Typography:

Adobe Eurostile Extended Two is used in the logo and most of the headlines. The entire Eurostile family is used in various weights for a consistent look. Text is most appropriate in a sans-serif, such as Helvetica, Arial, or Franklin Gothic. ITC Optima is used in the Deltagram.

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Colors:

When printing with spot colors (offset, silk-screen, etc), the Delta Logo is made up of Process Black, Process Cyan (Blue), and Pantone 877 (Silver). In 4-color process printing, Pantone Blue can be represented by it’s process equivalent (CMYK) and Pantone 877 (Silver) can be substituted by 30% Process Black. Alternate shades of Blue: Process cyan. Blues on the with high Magenta or Red content, such as Reflex Blue, are unacceptable. Magenta content should be no more than 25%.

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Special Applications:

Avatars: Most forums allow a 120×120 pixel image to be used by your user name.
Here is an image you can use to proudly show your membership.

14 kilobyte JPEG, with an embossed effect over a carbon fiber background.

Userbars: If you don’t know what a Userbar is, then you just haven’t been keeping up with the kids. Ignore this section.

129 kilobyte animated GIF, logo over a carbon fiber background.

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